Full-funnel growth studio — Tel Aviv / New York

Strangers in.
Buyers out.

Molten coral liquid pouring into a dark obsidian glass funnel

motherfunnel rebuilds the path between your ad spend and your revenue — strategy, copy, design and traffic, run by one team and measured by one number: revenue per visitor.

See the work
$0M+
client revenue tracked
0
funnels shipped
0x
average blended ROAS
01 — The problem

Your funnel leaks money.

Out of every 100 people who click your ad, roughly 97 leave without paying you a cent. Your ad platform calls that “reach”. Your accountant calls it something else.

They aren’t gone — they were never given a reason to stay. That gap between the click and the sale is where we work.

  • Clicked the ad100%
  • Read past the fold38%
  • Added to cart11%
  • Reached checkout5.2%
  • Actually bought2.4%

Numbers above are median figures from the last 40 e-commerce funnels we audited. Yours will be different — that’s the point of the teardown.

02 — The fix

One team. One funnel. One number.

  1. 01

    Diagnose

    A two-week teardown of your whole funnel — analytics, session recordings, copy, offer math. You get a leak map with a dollar value attached to every hole, whether or not you hire us to fix them.

  2. 02

    Rebuild

    Offer, messaging, landing pages and checkout flow rebuilt around one job: earning the next click. Copy first, design second, shipped in weekly sprints — not a quarter-long reveal.

  3. 03

    Scale

    Paid traffic re-aimed at the rebuilt funnel. A/B cycles every week: we kill what stalls, feed what converts, and report a single number you can run the business on — revenue per visitor.

03 — Selected work

Funnels in the wild.

Matte black coffee bag on dark slate lit by a warm coral light
01 / 04

Hearthstone Roasters

+247%

subscription starts, 90 days after relaunch

  • Offer rework
  • Landing pages
  • Email flows
Climber in a coral shell jacket on a foggy volcanic ridge
02 / 04

Nordvik Expedition Co.

3.4x

blended ROAS across Meta and Google

  • Full funnel rebuild
  • Paid traffic
  • CRO
Amber serum bottle on wet black stone with coral reflections
03 / 04

Véla Skin

−41%

cost per acquisition in eight weeks

  • Quiz funnel
  • Direct-response copy
  • Testing
Smartphone on brushed steel showing a glowing coral chart
04 / 04

Ledgerline

2.9x

demo bookings from the same ad budget

  • B2B funnel
  • Onboarding flow
  • Analytics
04 — Proof

People who watched it happen.

They found $31k a month leaking out of our checkout in the first week of the teardown. I stopped treating ‘agency’ as a dirty word.

Portrait of Maren Østergaard against a dark studio backdropMaren ØstergaardCo-founder, Hearthstone Roasters

First team that asked for our P&L before our brand guidelines. The rebuilt funnel paid for itself eleven days after launch.

Portrait of Dov Arbel against a dark studio backdropDov ArbelCEO, Ledgerline

CAC down 41% in two months, and for the first time I can tell the board exactly which half of the budget is working. Turns out: all of it, now.

Portrait of Inez Nakamura against a dark studio backdropInez NakamuraCMO, Véla Skin
05 — Do something about it

Got a leak?

Thirty minutes on a call, screen shared, your funnel on the table. You leave with three fixes worth money whether or not we ever speak again. No deck. No “alignment workshop”.

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